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/ 3 Elements of Tokenization Every Merchant Should Understand

Insights on payment data security, payments news and trends

What is Tokenization?

Simply put, tokenization is a method of substituting a non-meaningful value for data of a sensitive nature. In eCommerce , this is frequently utilized to protect a Primary Account Number (PAN) from visibility or potential theft. By converting the PAN to a token, merchants protect their customers from becoming easy targets for fraud or identity theft. Tokens take the place of credit credentials passed between purchasers, merchants, and payment processors.

But it’s a little more complicated than that. There are multiple types and standards for generating and using tokens which have unique characteristics and benefits.

Single or Multi-use Tokens

A single-use token is typically utilized just as the name indicates—for a single transaction. These are also referred to as transactional tokens, since once they have been used they are no longer available for reuse. Single-use tokens are a first-generation approach to tokenization, and although they are still widely used, many merchants and payment processors are either moving away from them or have plans to do so. Drawbacks of single-use tokens are that they cannot be used for recurring transactions or refund/return processing.

Multi-use tokens are becoming more the norm in payment processing, as they offer the flexibility desired more by both consumers and merchants. One significant advantage of multi-use tokens is the ability to extend them through omni-channel payment support. This means that the same token can be utilized for internet shopping and purchases made in the same retailer’s brick-and-mortar store locations. With the significant growth of eCommerce and popularity of on-line shopping this becomes a considerable factor in selecting multi-use tokenization.

Reversible or Irreversible

Partisanship is seen as a bigger problem at the federal level than at the state level. Three-quarters (75%) say the federal government is too divided along party lines, with just 20% saying the federal government can usually work together to get things done. State governments get substantially less negative ratings; 53% say their state government is too divided along party lines, while 36% say it usually works together to get things done.

Just one-in-three (33%) say their state government is careful with people’s money, but that is nearly double the 17% who say the federal government is careful with people’s money.

Republican governors and Republican majorities in both state House and Senate: AL, AZ, FL, GA, ID, IN, KS, LA, ME, MI, MS, ND, OH, OK, PA, SC, SD, TN, TX, UT, WY

Democratic governors and Democratic majorities in both state House and Senate: AR, CA, CT, DE, HI, IL, MD, MA, VT, WA, WV

Mixed party control of governorship, state House, state Senate. This includes states with a nonpartisan legislature (NE), states with no majority (ties) in one or more chambers (AK, OR, WI), and states with independent governors (RI). Wisconsin results reflect outcome of recent recall elections. AK, CO, IA, KY, MN, MO, MT, NE, NV, NH, NJ, NM, NY, NC, OR, RI, VA, WI

Source: National Conference of State Legislatures, March 19, 2012.

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